Daria Bukanova-Berend

Digitalization of the healthcare

HealthTech

Health Technology Assessment

Mesh Health, Project & Marketing Executive (2022)
Mental health self-assessment tool
• Developed product-led growth strategy for a digital healthcare product launch in APAC region and verified its value within corporates and non-profit organisations,
• Coordinated five different clients and internal product, marketing and sales teams to ensure the successful
product piloting, full-scale rollout and maintenance

Talent Powered Team, Product Marketer (2020-2022)
FinTech startup to ease payments for short-term business engagements
• Conducted 30 qualitative interviews with the C-level managers of retail and FoodTech in Europe to research personas, identify their specific needs and pivot the entire firm’s positioning strategy,
• Ideated and executed B2C marketing campaigns that increased lead generation by 30% month over month,
• Managed a team of seven marketers and designers to create crisp and compelling content, serving video-,
picture- and text-based platforms

Accenture, Strategy Analyst (2019-2020)
• Developed product marketing strategy for an energy company by understanding target audience via 90
customer journey maps and user feedback,
• Conducted customer development and competitive analysis to create user interface (UI) for the “Digital CFO” platform from scratch,
• Conducted research on 35 EdTech platforms from assigned markets (UK & Israel) to understand their business models and to identify their competitive advantages with the aim of incorporating the best practices into Accenture corporate education.